Conversations Overview
Resolved conversations, abandoned messages, and average first response, escalation, and resolution times, split by platform.
Analytics
Three views that answer what actually happened
Conversation performance, campaign attribution and pipeline health, each reported from the conversations themselves, not from what your team types in.
Connect your web chat & social account in under 3 minutes.
What it does
Conversations, campaigns, and pipeline, separately
One dashboard per question. Each view is scoped to a date range and reports live, so the numbers match what the inbox is doing right now.
Campaign Attribution
Leads through engaged, qualified, and won, trended by source across Click to Messenger, Click to WhatsApp, and organic referral.
Customer Pipeline
Open, won, and lost with win rate, average days to win, average days to loss, and the reasons behind losses.
In the product
Reported from the conversation, not from data entry
Because every metric is derived from what happened in Front Desk, nobody has to maintain a spreadsheet for the numbers to be right.
Traffic by platform
See where volume actually comes from across WhatsApp, Instagram, Messenger, and website chat, over any date range.
Who sent what
Messages split between client, human agent, Fellix, and abandoned, so you can see how much the AI genuinely carries.
Detected customer intents
Intents are classified automatically and counted, so you can see what people come to you for rather than guessing.
Where it pays off
From opinions to numbers
Trust
Nobody agrees how much work the AI is really doing.
Message volume is split between client, human agent, and Fellix, so the share handled without a person is a number rather than an impression.
Attribution
Ad spend is judged on clicks rather than outcomes.
Campaign attribution follows a lead through engaged, qualified, and won, so the funnel is measured at the end and not just the start.
Reporting
Reporting takes a week because the numbers live in three different tools.
Conversations, pipeline, and campaigns are already in one place, so the dashboard is the report.
P / 3
Lost deals have no explanation attached.
Losses carry reasons and the pipeline view aggregates them, so the pattern is visible instead of anecdotal.
Stack comparison
Reporting today vs. with Fellix
Response timesStatus quoEstimated, or measured only for one channel.FellixFirst response, escalation, and resolution timed across all of them.
AI contributionStatus quoArgued about.FellixMessage volume split between client, agent, and Fellix.
Campaign resultsStatus quoClicks and impressions from the ad platform.FellixLeads followed through to qualified and won.
PipelineStatus quoA shared sheet updated inconsistently.FellixWin rate, days to win, and days to loss reported automatically.
Why deals are lostStatus quoKnown to whoever handled it.FellixLost reasons collected and aggregated.
Knowledge updatesStatus quoRe-train manually, often through a vendor.FellixAdd a document or edit a field yourself; changes apply immediately.
Integrations
Connect Fellix to the tools your data already lives in
Fellix reads and writes to your CRM, storefront, calendar and helpdesk — so every conversation starts with real customer context, and every outcome lands back in the stack your team already works in.
Built to work together