Brand
Fellix AI brand guidelines
Logos, colour, and type for press, partners, and anyone writing about us. The marks and the Fellix AI name are protected intellectual property; everything here is licensed for editorial and partner use.
The mark
Logo
Use the lockup wherever there is room. The mark alone is for avatars and favicons. Keep clear space equal to the height of the mark on all sides, and never recolour, rotate, or stretch either.
Lockup · Ink
Lockup · Surface
Mark · Ink
Palette
Colour
Ink carries the brand. Surface is the canvas everything sits on. Stone is for secondary text. Use them at full strength — no tints, no gradients.
- #0F0E0D
- #524F49
- #FAFAF9
- #E5E5E3
Type
Typography
Figtree across the whole system. Headings run Regular at 120% line-height with tight tracking; body runs 150%. Never use a heavier weight than Medium.
- Display / Hero · Figtree Regular · 59.96 / 120% / -2.5%
- Answer every customer. Close every deal.
- Heading / H1 · Figtree Regular · 38.48 / 120% / -1.5%
- AI tuned to the way your industry actually works
- Heading / H3 · Figtree Regular · 24.70 / 120%
- Every channel, one inbox, zero blind spots
- Lede · Figtree Regular · 19.80 / 150%
- An agent you can actually brief, test and trust.
- Body · Figtree Regular · 16 / 150%
- Fellix unifies WhatsApp, Instagram, Messenger, and website chat into one inbox.
- Label · Figtree Medium · 16 / 150%
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Usage
Do and do not
Do
- Use the lockup at its supplied proportions
- Keep clear space equal to the mark height
- Place Ink on Surface, or Surface on Ink
- Reference us as "Fellix AI", one word plus AI
Do not
- Recolour, rotate, or stretch the mark
- Place the lockup on a busy photograph
- Use the mark as part of another logo
- Write "FellixAI", "Fellix.ai", or "fellix"
Assets
Download the kit
Logo files in SVG and PNG, plus the colour tokens. Anything beyond editorial and partner use — a campaign, a product integration, a co-branded asset — needs written permission first.